Unique selling proposition (USP). I believe every respected brand starts its journey in society with positioning. Our team has been working on our brand's USP since its inception, and sometimes it feels like it will last forever.
About a month ago, our management made a bold decision to look into the next USP - The Ultimate Sustainable Drink Service. And I'm in charge of unfolding it now.
One of the problems we faced was the lack of understanding that our drink, in fact, replaces all other drinks. Even after our club members received their first packages of our natural energy drink and used it regularly, they did not realize that one 2.3 kg box fully covers their beverage needs for a whole month. We are trying various methods to convey this message, but I must admit that we have not yet achieved it.
However, we have come to a clear understanding that we are not just selling a natural energy drink but providing services for supplying high-quality, tonic, everyday beverages on a regular basis. We solve the problem of everyday drinks as such. With just a few clicks, you can order a Starter Pack, receive a package in a couple of days, and have the beverage issue solved for the next 30 days.
The nature of the drink and its quality will always be top-notch! This is embedded in our core values, and we will adhere to this principle! I repeat, our energy drink is 100% made from natural, carefully harvested ingredients from high-altitude areas in China.
The way it is consumed provides maximum comfort. The drink stays warm longer and travels with you throughout the day wherever you go.
The visual design emphasizes your style and belonging to something bigger. This is not some disposable coffee cup or a shared mug from a coffee room, not even a plastic water bottle that fills our space. This is a TE-D thermo mug, in a neoprene cover, with a natural drink in the color of Red Berry or Violet Moon - it is unique and trendy! It shows that you care about who you are, how you live, and what you drink.
And that's just the tip of the iceberg, a small part on the surface. Our project is only at the beginning of its journey, and our service is rapidly developing.
But I cannot fail to mention in this article the care with which we approach our product, members, and the world. Self-care and care for the environment permeate our project through and through. Every person who chooses our natural energy drink over 5 cups of coffee, standard energy drinks, sweet sodas, etc., shows care for themselves and their health not only in words but also in deeds.
Furthermore, 92% of all packaging is made from recycled materials and is suitable for further processing. This means that from now on, all your drinks leave about 45 gr. of environmental pollution per month. And in addition to that, with each new purchased package, we plant a tree together with you.
Want to try our Ultimate Sustainable Drink Service?
Click here, limited seats available!